4 Reasons Why Celebrities Are So Influential

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Dana Rombough is a full-time student enrolled in Humber College’s public relations program.

 

Celebrities. We all know them, we all love them, and we all follow what they do. But why? What makes celebrities so influential? Why are we so mesmerized by everything they do, yet we are not even remotely affected by a scientist who won a Nobel Prize? We tend to listen to what they have to say, and a lot of the time it drastically influences how we live our lives and make day-to-day decisions. The clothes we wear, the career we pursue, and the products we use are all highly influenced by Hollywood’s greatest. Don’t get me wrong, I’m guilty of this strange obsession too. Here are some reasons why we are highly influenced by celebrities:

 

Kim K

 

  1. Their Lifestyle

Trust me, I understand, and I want it too. The houses, the cars, the weekly trips to Mexico…it all sounds great. The lives that celebrities live are highly sought after, and this is a big reason why we are so influenced by them. Many struggling actors and singers work day in and day out just to make their big break. Yes, many of them love it. But a lot of their hard work is driven by the image of Beyonce’s house in the back of their mind. We see celebrity’s Instagram pages, and dream of the life they have. We can do it too, right? Many people are just as talented as her, yet they don’t have millions of fans like she does. If they just keep going to auditions, they’ll soon too have the lifestyle. Right?

 

  1. The Money

Yup, I’ll admit it. A big reason why we trust celebrities is because of their money. This is because in our minds, money equals best. For example, Kim Kardashian uses Chanel mascara, so it must mean that I should be using it too. Kim has millions of dollars, and she wouldn’t be using Chanel unless it was the best. You know you think it too! Or Paris Hilton, who’s always DJing in Ibiza. If she’s going to Ibiza, it must be the hot spot to visit. Why would she go there if it weren’t the best? Her money could fly her anywhere and back 100 times. It’s like the toothpaste commercials, where four out of five dentists endorse Colgate. We trust the dentists because they went to school for about a gazillion years. Just like celebrities. Their money brings them the best of everything, which means it must be the BEST.

 

  1. Because they’re just like us

Underneath all the money and makeup, we all know that celebrities are just like us. We love to see them on Jimmy Kimmel, joking and laughing at the mean tweets about them – it makes them very relatable. They’re like our best friend who doesn’t yet know we’re best friends. We know practically everything about their lives, so it makes sense that we feel like they’re a part of ours. We see what they wear to bed, the food places they love to eat at, and how they spend their Sunday afternoons. The things that we support, the things we do, and the clothes we wear are all influenced by them – strongly because of the trust we have from them. This is just like your best friend. They say they love when you wear your dark wash skinny jeans, so you always wear your dark wash skinny jeans. We trust what people close to us say, and since we are practically living next door to celebrities, we trust, and are influenced greatly by them. Which leads me to my next point…

 

  1. Proximity

 The last reason why celebrities are so influential is because they are always in our faces. They’re always showing up on the cover of US Weekly in the grocery store, on TV, and our social media feeds. Even if you don’t follow Ellen Degeneres on Instagram, her famous selfie definitely popped up in your explore page the night she hosted the Oscars. Wherever we go, we are constantly exposed to celebrities and their lives. So how can they not influence us? I don’t blame you. This is probably the reason we aren’t greatly impacted by the last Nobel Prize winner. They aren’t all around us. There’s no in our face buzz about them. It’s like how TV commercials subconsciously affect what we buy at the store, even if we weren’t paying attention. Like I said before, celebrities are a form of free advertisement. Everything they do surrounds us, and there is no way to ignore their impact on us.

 

While it’s hard to ignore the influence that celebrities have on us, it’s important to know where to draw the line. Yes, it’s okay to go out and buy big glasses because Taylor Swift was rocking them last week. But don’t let celebrity influence get to you too much. Do things you want to do, and be who you want to be. Just because Kim wears Chanel foundation, doesn’t mean you shouldn’t buy Mac cosmetics. Mac is better for YOUR skin. Do what works for you. We’ve all been there – in the department store, holding a no-name water bottle in one hand, and an Aquafina flavoured water in the other. Sure, you’ll pay the extra six bucks for the flavoured water because you saw Lady GaGa drinking it in last week’s US Weekly. But don’t get me wrong, it’s okay to give in to their influence sometimes, because we trust these celebrities and we only want to be like them!

What does your favourite celebrity do that captivates your attention? Is it because of the reasons listed, or is there a deeper meaning behind your ‘obsession’? Let me know in the comments if you relate!

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3 thoughts on “4 Reasons Why Celebrities Are So Influential

  1. narose7 April 13, 2015 / 4:18 pm

    This is so on point!! You broke down the main reasons why people follow the lives of celebrities so concisely. I think that nowadays, celebrities have such a massive impact on the way that people live their lives. Everything that they do from their fashion to their cars to the things they are interested in and even what they eat is out there for people to see. I personal can say that some of my fashion choices have been impacted by things that I have seen celebrities wearing or even by brands that they have endorsed. All of this being said, I feel that it is so important for celebrities to comport themselves in a manner that shows that they are people that are not solely concerned with glitz and glamour, but also individuals that have intelligence, dignity, respect and integrity. It is so easy to access the lives of individuals in the limelight in today’s day and age. Social media makes it easy and convenient for people to broadcast their lives. I think often times individuals can look at a 15 second clip and misinterpret what they are seeing. Often times I think that this is why celebrities wind up in hot water with the press, because they too, are just people trying to live their lives and have fun. I often feel bad for celebrities because it cannot be easy to go through your life always under a microscope, and constantly being scrutinized for everything that you do. I think that what you said about knowing when to draw the line when it comes to following celebrities is so imperative because if not we can get sucked into an unrealistic view on what life is really all about.

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  2. eventcompanee April 13, 2015 / 6:05 pm

    Hey Dana, your blog post was extremely interesting and informative. We all have celebrities that we are obsessed with for one reason or another. Personally, I track down every thing Nicole Richie does online, as well as watch every TV show she has been on, repeatedly.

    I agree with your three reasons as to why we are obsessed with celebrity culture. They seem relatable, even with their luxurious lifestyle and abundance of money; I too want to be a Kardashian. We follow celebrities on Instagram to view their expensive accessories, beautiful hotels and window views. And it seems as if no matter how hard we try, we simply cannot escape from celebrities. Celebrities definitely do have an immense influence on us; from our style to interests and even our poses.

    In response to your question, it is Nicole Richie’s crude sense of humour that makes me obsessed with her.

    My hyperlink doesn’t work on WordPress so I am posting it below:
    http://stylenews.peoplestylewatch.com/2014/10/01/kylie-jenner-cartier-love-bracelets-instagram/

    Rick Henriques is a first year public relations student at Humber College. Henriques’ interests include pop culture, music and radio.

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  3. knkr0035 April 15, 2015 / 11:05 pm

    I love how you captured this topic. Celebrities are definitely influential in our world today and the advent of technology has further solidified their influence. However, I think, like you said, there is a point where it becomes destructive. People need to realise they need to be themselves regardless of how strong their love is for the celebrity.

    According to the Daily Mail, there is a new psychological disorder called “Celebrity Worship Syndrome- (CWS for short).” This occurs where an individual is obsessed with someone in the public eye that he or she is a sufferer.” You can read more on the topic here- http://www.dailymail.co.uk/tvshowbiz/article-176598/Do-worship-celebs.html#ixzz3XQCVbLBt

    If you want to know whether you are suffering from CWS, click this link- http://www.dailymail.co.uk/tvshowbiz/article-176674/Do-Celebrity-Worship-Syndrome.html.

    To answer your question, I am not obsessed with any celebrity however, I do emulate some fashion styles from multiple celebs.

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