Dana Rombough is a full-time student enrolled in Humber College’s public relations program.
Celebrities. We all know them, we all love them, and we all follow what they do. But why? What makes celebrities so influential? Why are we so mesmerized by everything they do, yet we are not even remotely affected by a scientist who won a Nobel Prize? We tend to listen to what they have to say, and a lot of the time it drastically influences how we live our lives and make day-to-day decisions. The clothes we wear, the career we pursue, and the products we use are all highly influenced by Hollywood’s greatest. Don’t get me wrong, I’m guilty of this strange obsession too. Here are some reasons why we are highly influenced by celebrities:
- Their Lifestyle
Trust me, I understand, and I want it too. The houses, the cars, the weekly trips to Mexico…it all sounds great. The lives that celebrities live are highly sought after, and this is a big reason why we are so influenced by them. Many struggling actors and singers work day in and day out just to make their big break. Yes, many of them love it. But a lot of their hard work is driven by the image of Beyonce’s house in the back of their mind. We see celebrity’s Instagram pages, and dream of the life they have. We can do it too, right? Many people are just as talented as her, yet they don’t have millions of fans like she does. If they just keep going to auditions, they’ll soon too have the lifestyle. Right?
- The Money
Yup, I’ll admit it. A big reason why we trust celebrities is because of their money. This is because in our minds, money equals best. For example, Kim Kardashian uses Chanel mascara, so it must mean that I should be using it too. Kim has millions of dollars, and she wouldn’t be using Chanel unless it was the best. You know you think it too! Or Paris Hilton, who’s always DJing in Ibiza. If she’s going to Ibiza, it must be the hot spot to visit. Why would she go there if it weren’t the best? Her money could fly her anywhere and back 100 times. It’s like the toothpaste commercials, where four out of five dentists endorse Colgate. We trust the dentists because they went to school for about a gazillion years. Just like celebrities. Their money brings them the best of everything, which means it must be the BEST.
- Because they’re just like us
Underneath all the money and makeup, we all know that celebrities are just like us. We love to see them on Jimmy Kimmel, joking and laughing at the mean tweets about them – it makes them very relatable. They’re like our best friend who doesn’t yet know we’re best friends. We know practically everything about their lives, so it makes sense that we feel like they’re a part of ours. We see what they wear to bed, the food places they love to eat at, and how they spend their Sunday afternoons. The things that we support, the things we do, and the clothes we wear are all influenced by them – strongly because of the trust we have from them. This is just like your best friend. They say they love when you wear your dark wash skinny jeans, so you always wear your dark wash skinny jeans. We trust what people close to us say, and since we are practically living next door to celebrities, we trust, and are influenced greatly by them. Which leads me to my next point…
The last reason why celebrities are so influential is because they are always in our faces. They’re always showing up on the cover of US Weekly in the grocery store, on TV, and our social media feeds. Even if you don’t follow Ellen Degeneres on Instagram, her famous selfie definitely popped up in your explore page the night she hosted the Oscars. Wherever we go, we are constantly exposed to celebrities and their lives. So how can they not influence us? I don’t blame you. This is probably the reason we aren’t greatly impacted by the last Nobel Prize winner. They aren’t all around us. There’s no in our face buzz about them. It’s like how TV commercials subconsciously affect what we buy at the store, even if we weren’t paying attention. Like I said before, celebrities are a form of free advertisement. Everything they do surrounds us, and there is no way to ignore their impact on us.
While it’s hard to ignore the influence that celebrities have on us, it’s important to know where to draw the line. Yes, it’s okay to go out and buy big glasses because Taylor Swift was rocking them last week. But don’t let celebrity influence get to you too much. Do things you want to do, and be who you want to be. Just because Kim wears Chanel foundation, doesn’t mean you shouldn’t buy Mac cosmetics. Mac is better for YOUR skin. Do what works for you. We’ve all been there – in the department store, holding a no-name water bottle in one hand, and an Aquafina flavoured water in the other. Sure, you’ll pay the extra six bucks for the flavoured water because you saw Lady GaGa drinking it in last week’s US Weekly. But don’t get me wrong, it’s okay to give in to their influence sometimes, because we trust these celebrities and we only want to be like them!
What does your favourite celebrity do that captivates your attention? Is it because of the reasons listed, or is there a deeper meaning behind your ‘obsession’? Let me know in the comments if you relate!